2019 Dining Out for Life

Dining Out For Life ® 2019 FACT SHEET

WHAT:   Created in 1991, Dining Out For Life ® is a trademarked North American fundraiser conducted in more than 48 cities across the Unites States and Canada, raising more than $4 million for AIDS Service Organizations in 2018.  2019 marks Desert AIDS Project’s 14th annual event.

Greater Palm Springs Dining Out For Life ® will include 75+ distinguished restaurants, bars, bakeries and coffee shops throughout the Coachella Valley..  Each restaurant donates a between 33% and 110% of all food and beverage sales for this one day to support services for Desert AIDS Project’s Clients activating the community to ‘Make One Meal Matter’  All money raised stays locally and directly supports client services at Desert AIDS Project. 

WHEN:  Thursday, April 25, 2019 during breakfast, lunch and dinner the event occurs during regular business hours

WHERE:  Participating restaurants in the Coachella Valley

Pride in Community: In 2018 the top three fundraising restaurants in North America were all based in Palm Springs. 75 local restaurants raised $280,000 during Dining Out for Life 2018.  Greater Palm Springs is the smallest participating market, but ranked second in overall fundraising among the 48 participating cities across the United States – Raising more funds than cities such as Los Angeles, Chicago, Washington DC, and Phoenix .  This is a powerful story about generous restaurants and our local community.

WHY:  To support Desert AIDS Project’s clients and services. The event generates community awareness of HIV/AIDS and supports Desert AIDS Project’s mission to enhance health and well-being of those living with HIV/AIDS.

Who:  Thousands of diners across the Coachella Valley participate by dining out.   With the support of more than 120 volunteer “Ambassadors” in each participating Restaurant we are able to personally touch every person dining out to make each meal matter! 

How does it work? Restaurants will contribute 33% or more of their food, beverage and liquor sales to support Desert AIDS Project on April 25

Who will see you? An estimated 12,000 diners from the Coachella Valley will participate in Dining Out For Life ® 2019.

Promotional efforts include newspaper, magazine, radio,   outdoor media, social media, and printed materials will generate more than 1 million media impressions on “higher than average” income individuals across Coachella Valley. 

Desert AIDS Project Mission:  The mission of Desert AIDS Project is to enhance health and well-being of those living with HIV/AIDS.

Exposure: Dining Out for Life® offers significant advertising benefits to its sponsors. Collectively the campaign receives over 850,000 impressions

Publications: Advertisements for Dining Out for Life® are placed strategically in publications across the Coachella Valley including the Desert Sun , The Standard, Live, The Coachella Valley Independent, GED Magazine, Desert Daily Guide, Desert Charity News, Palm Springs Chamber of Commerce City Guide Magazine and Outlook Magazine Newsletter.  Facebook advertisements and Facebook Live, as well as a PSA featuring local KMIR talent.

Internet/Web: Sponsor acknowledgement is provided at the Dining Out for Life® website www.Diningoutforlife.com/palmsprings. Links, logos, and company profiles are also available.

Other Materials: The extensive campaign includes various print and online media outlets.  Posters and flyers are distributed to businesses across the Coachella Valley.  The social media campaign surrounding Dining Out For Life® is one of the largest each year.  Digital ads are placed in The Desert Sun and Gay Desert Guide among many others.  Email blasts are written to target each demographic segment of the market.   

PROJECTED IMPRESSIONS

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ADVERTISEMENTS  

IMPRESSIONS DELIVERED

Dining Out For Life ® Website

100,000

Social Media – Facebook, Twitter, Instagram

145,000

Desert AIDS Project Website

35,000

Desert Sun Newspaper and Digital Ads

250,000

Rage Magazine Print/Digital Ads

65,000

The Standard Magazine

40,000

Gay Desert Guide

80,000

Palm Springs Chamber City Guide Magazine

40,000

CV Independent

30,000

GED Magazine

20,000

Outdoor Marquees

250,000

NBC Palm Springs PSA

100,000

Total Impressions

1,155,000

EVENT MATERIALS   

NUMBER OF IMPRESSIONS 

Cocktail napkins given out to all participating restaurants

50,000

Rack Cards all participating restaurants

17,000

Donation envelopes

7,000

Poster and flyer distribution one month prior to event

60,000

E-blast to Desert AIDS Project e-mail list

50,000

Total Impressions

184,000

Grand Total Impressions

1,339,000

Want to join this event?

Complete and return the Restaurant Agreement and Information Sheet by March 21, 2019.

Between March 31 and April 7, Desert AIDS Project will deliver to your restaurant:

A summary of the event for your staff

Dining Out For Life ®promotional materials featuring your restaurant

Cocktails napkins to promote the event

On April 25, if you decide to have an Ambassador, your Ambassador will be at your restaurant during your requested times to mingle with guests, talk about Desert AIDS Project, collect additional donations and celebrate your restaurant’s support.

Contact: Debbie Chapman at 949-422-3571 or dchapman@desertaidsproject.org

PARTICIPATION LEVELS

Participants will sign up for one of the five levels:  Partner, Major, Premier or Champion or Legacy. 

Legacy – 100%

Legacy restaurants give 100% of their day’s gross sales to Desert AIDS Project. They receive the following benefits:
All benefits of the Champion restaurants
The first right of refusal to participate in all additional promotional ads and activities
Name hot-lined in email blasts reaching over 50,000 potential customers

Champion – 75%

Champion restaurants give 75% of their day’s gross sales to Desert AIDS Project.  They receive the following benefits:
Year-long listing on the Dining Out For Life ® national site
Name listed in the event’s promotional print materials to include 500 posters and flyers distributed across the Coachella Valley
Name listed on a minimum of three print/digital advertisements
Name listed in a minimum of five Dining Out For Life ® social media posts or ads
Name listed in all print ads
Name used press releases promoting the event
Opportunity to have additional Ambassador’s as requested
Opportunity to participate in LIVE Facebook video promotions

Premier – 60%

Premier restaurants give 60% of their day’s gross sales to Desert AIDS Project.  They receive the following benefits:
Year-long listing on the Dining Out For Life ® national site
Name listed in the event’s promotional print materials to include 500 posters and flyers distributed across the Coachella Valley
Name listed on a minimum of three print/digital advertisements
Name listed in a minimum of five Dining Out For Life ® social media posts or ads
Name listed in a minimum of three print ads
Name used in press releases promoting the event
Opportunity to have additional Ambassadors as requested
Opportunity to participate in LIVE Facebook video promotions
Name hot-lined in email blasts reaching over 50,000 potential customers

Major – 50%

Major restaurants give 50% of their day’s gross sales to Desert AIDS Project.  They receive the following benefits: Year-long listing on the Dining Out For Life ® national site Name listed in event’s promotional print materials to include 500 posters and flyers distributed across the Coachella Valley Name listed on a minimum of two print/digital advertisements Name listed in a minimum of three print ads in national and local magazines or newspapers Name hot-lined in email blasts reaching over 50,000 potential customers

Partner – 33%           

Partner restaurants give 33% of their day’s gross sales to Desert AIDS Project.  They receive the following benefits:
Year-long listing on the Dining Out For Life ® national site
Name listed in event’s promotional print materials 500 posters and flyers distributed across the Coachella Valley
Name listed on a minimum of two print/digital advertisements
Name listed in a minimum of two print ads in national and local magazines or newspapers
Name hot-lined in email blasts reaching over 50,000 potential customers

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