If you thought you knew everything about sex toys, you’re in for a surprise. When Joey Valenzuela, co-owner of Not So Innocent adult store presents to the crowd at Toucan’s, it will be about more than latex. He will explore the benefits of role-play for sexual health, as well as the potential for human disconnection due to online porn, and how we can avoid isolation.

“I want people to be OK with sex, with what’s in their mind, and then go have a safe experience.”

To get to that place, however, sometimes it takes self-exploration. “It’s OK to admit you don’t know what you want or like,” he says. “Once you decide what’s realistic in your own mind, we want you to then be safe with what you do.”

While the latest sex toys and supplies will be explored, the underlying theme will be how we humans approach sex. Clay Sales, Mr. Leather Washington 2016 will be onstage to help with the conversation.

Valenzuela is concerned about our digital world and the prevalence of people accessing sex and pornography online, but not for the reasons one might think.

“We have access to sex all the time, but we don’t know what’s going on behind the scenes with the actors.”

When people attempt to mimic what they see in porn, especially with sex toys or BDSM scenarios, without knowing the proper techniques, they could experience physical injuries.

The actors in videos he says, “They are either educated on what they’re doing, or they’re likely hurting themselves.”

Valenzuela has a lot of experience counseling people on sex toys and BDSM. He and his husband opened up Not So Innocent on North Palm Canyon Drive in 2014

“It’s hard to talk about sex,” says Joey Valenzuela, but he and his husband Bill Freyer encourage people to do so daily at their shop.

Sometimes he feels like a private counselor, and he’s just fine with that.

“There’s times after a long day that we’re so tired after all the conversations, but it’s really rejuvenating.”