“Location, location, location” might be a realtor’s cliché but it still drives every retailer’s decisions about where to place their new store.
Location – to the third power — has driven Revivals Palm Desert to move from its location just off I-10, at 72-750 Dinah Shore Drive near Costco, and relocate seven miles south down Monterey Avenue to 72-885 Highway 111 near El Paseo. Still in Palm Desert, the new store will have the Westfield mall across the street and the posh El Paseo shopping district behind it. This popular corner at 111 and Monterey is awash in traffic that promises to drive Revivals sales skyward, according to Dane Koch, our Director of Retail.
“The move is all about location,” Dane says. “The store near Costco was so hard to find because we had no visibility from Dinah Shore.” With such heavy reliance on Costco shoppers, to sustain our business, the location offered little ability to grow. Expanding is essential for Revivals to continue its important contribution to D.A.P.’s diversified revenue stream to provide patient and client services.
“The new location on 111 offers great visibility. We believe we’ll retain our current shoppers while gaining new ones,” Dane smiled. “Being located in a strip mall with other successful retailers will greatly increase our traffic and sales. I believe we’ll see a corresponding improvement in the store’s profit. And every one of our 55 volunteers and six paid staff are committed to help us do that in support of D.A.P.’s mission.”
While he declined to elaborate, Dane hinted that this new location will have a closer affiliation with D.A.P.’s 100 Women annual giving program. Watch for details in future issues of DOSE …
Foot and vehicle traffic abound at the new location in the shopping center that’s anchored by Staples office supply center and Rite Aid pharmacy. At 15,000 square feet, the new store will be a bit smaller while still retaining the mod-meets-vintage flavor of Revivals, which sells new Mode furniture, along with gently used clothing, housewares, appliances and more.
While a formal Grand Opening date is still pending, the new location will have a “soft opening” on Saturday, May 28, offering a $25 coupon on every purchase of $50 or more. The coupons will be good for the entire month of June. The old location will remain open until very close to that date.