D.A.P. accepts GLAAD Amplifier Award for “AIDS is not over” campaign
Posted October 5th, 2011 – Press Releases
(PALM SPRINGS, CA – October 5, 2011)
Desert AIDS Project was honored when they heard that their “AIDS is not over” public service announcement (PSA) campaign had been chosen as the recipient of a national award from the Gay & Lesbian Alliance Against Defamation.
“While we were delighted, we knew that we weren’t going to travel to New York City to attend the award ceremony on October 4,” said David Brinkman, CEO of Desert AIDS Project. “But when our friends at DST Studios here in Palm Springs offered us free studio space, we got busy writing our acceptance speech to tape and send to them. Thanks to our loyal supporter, the legendary Carol Channing, the end result was too good NOT to share with our friends.”
All parts of the acceptance speech, except for Miss Channing’s, were scripted. “What she ad libbed was pure gold,” said Brinkman. “This is an actress who definitely knew what her audience would love to hear. She is a treasure to D.A.P.” The lighthearted acceptance speech by D.A.P. and their creative partners, the Jones Agency, can be seen below.
If you haven’t yet seen the long-form PSA for “AIDS is not over,” you can watch it below:
The D.A.P. campaign had already won two Gold and three Silver ADDY Awards at the local level, as well as the prestigious Mosaic Award for diversification in local marketing. This was the first time that the Mosaic Award had been won by a member of the Palm Springs/Desert Cities chapter of the American Advertising Federation (AAF.) The campaign went on to also win Silver at the regional level ADDY Awards. At local, regional, and national levels, the AAF’s ADDY Awards honor creative excellence in advertising.
To see all of the Amplifier Award winners honored by GLAAD on October 4, click here.
To read more about the coverage of the October 4, 2011 GLAAD Amplifier Awards, check out these links:
- Broadway World
- Guest of a Guest
- Queerty
- Non-Profit Quarterly
-Think Progress
Desert AIDS Project is the organization in our community where people living with HIV and AIDS can receive comprehensive support, including medical care, case management, and social services. D.A.P. also offers free and confidential HIV testing at a number of locations throughout the communities it serves. To learn more about Desert AIDS Project, please call 760-323-2118, visit www.desertaidsproject.org or find them on Facebook, Twitter, and YouTube.
